Bonjour, we’re excited to share something truly special—a new chapter in our story, one that celebrates both art and connection. We have developed a new visual identity that encapsulates Singulart’s dedication to showcasing the work of over 4,500 artists and connecting them with a discerning, global audience.
A Renewed Vision
In collaboration with Stockholm-based design agency Identity Works, we have reimagined our brand strategy and visual identity. At the centerpiece of this rebranding are a striking new logotype and graphic formats.
A Refreshed Color Palette
At Singulart, our love for art is our “raison d’être“. That’s why we’ve woven the history of art directly into our brand’s identity, selecting a color palette that pays homage to the masters who inspire us every day. Picture the profound depth of Yves Klein blue, the delicate whisper of Monet’s lilac, the vibrant spirit of Matisse’s orange, and the expressive energy of Van Gogh’s yellow. Inspired by the fundamentals of art creation, white symbolizes the open potential of the canvas, while earthy black captures the raw, tactile charcoal that has sketched countless ideas into being. Together, they craft a visual symphony that echoes our brand’s deep connection to the world of art.
Why a new visual identity?
“At Singulart, we see our customers as the curators of their worlds. Their unique visions and tastes guide how they experience and connect with art,” says Neil Bridgeman, Chief Marketing & Product Officer, who joined Singulart in February 2024 after successful tenures at NET-A-PORTER, MR PORTER, and Outerknown. “Our new brand identity perfectly embodies this philosophy, reinforcing our position as a vibrant, inclusive, and innovative platform for discovering and acquiring the finest contemporary art.”
Vera Kémpf, Singulart Co-Founder, also states: “Our visual identity is a reflection of our passion for art and our unshakable commitment to empowering artists worldwide. The eye in our new visual identity symbolizes the profound way art touches the soul, capturing the magic of how it’s perceived and cherished by our global community. It’s not just a logo; it’s a celebration of artistic beauty and the deep human connections it inspires.”
Our Future: Supporting Artists and Strengthening our Clients’ Connection to Art
Singulart has become the premier destination for art lovers and has enabled more than $120 million in sales of original paintings, sculptures, photographs, and, more recently, lithographs, engravings, and limited-edition prints by famous artists such as Picasso, Roy Lichtenstein, Jean Michel Basquiat.
▹Discover artworks by famous artists
Looking ahead, we have some thrilling plans designed to help artists market themselves more effectively. We’re boosting our support for artists with initiatives like:
- Market-leading analytics
- Supportive professional growth portfolio reviews
- Artist residencies with prestigious European art and design institutions
- New self-service CRM
- Promotional tools
Singulart is also making a significant investment in its annual Singulart Artists Awards, further solidifying its commitment to nurturing artistic talent.
It is not simply about a new logo or colors—it’s about paving the way for deeper experiences and richer works for all parties. Looking forward to your presence in this new era at Singulart.
