In anticipation of the Singulart Prize 2025 finals, we would like to introduce you to our incredible team of jurors, who will be applying their expertise to the submissions of this year. In this article we are pleased to introduce Beatrix Wong, Head of New Markets and Global Partnerships at CASETiFY. With a passion for connecting art and technology, Beatrix brings all the necessary experience and insight to this year’s Prize. CASETiFY’s commitment to artistic innovation and self-expression aligns seamlessly with the theme of this year’s prize: Deeply Human. In this interview for Singulart Beatrix informs us about her thoughts on the role of art in technology, the importance of artistic collaboration, and shares her advice for all of the artists submitting works in the Singulart Prize 2025.
CASETiFY’s role as one of our partners for the 2025 Singulart Prize comes with many benefits for the participants. Among the prizes for the winners there will also be an opportunity to participate in the development of a new collection for the brand, as well as in their Live Painting event at Carrousel du Louvre!
Could you introduce yourself, share a bit about your background, and explain your role at CASETiFY?
I am Beatrix Wong, the Head of New Markets and Global Partnerships at CASETiFY. With a focus on the European market and global artist partnerships, my role involves identifying new opportunities for growth and collaboration. I work directly with artists and creative communities to make sure that their art is seen and recognized, as well as to bring innovative designs into our products. This way CASETiFY continues to stay at the forefront of creative expression in the tech accessories industry.
CASETiFY has redefined the balance between utility and design. What role does art play in the brand’s vision and identity?
CASETiFY’s vision and identity come down to art. We think technology should be more than functional; it should be a canvas for your personal expression. We integrate artistic designs into our products elevating simple items to become beautiful one-of-a-kind pieces that represent individuality. At CASETiFY we celebrate creativity with accessories that are also practical and durable, always keeping a high standard. Our products are not just tech accessories, they are extensions of our users’ identities and they become art in itself. Art that allows our users to express their style and personality in a meaningful way.
CASETiFY has collaborated with artists in the past. How do you select the artists you collaborate with, and what impact have these partnerships had on CASETiFY’s growth as well as on the artists’ careers?
We make sure that our selection process for artists does not only consider the uniqueness of their perspectives, creativity, but also the ability of that artist to resonate with our audience. We look for artists who are not just talented, but also as passionate about innovation and self expression as we are. The result is a significant growth in the form of these collaborations, as these collaborations have helped CASETiFY expand its product offerings and reach new artistic communities. The partnerships with CASETiFY allow for the artists to reach a global audience to display their work, create new connections and build a career in the art world. It is a mutually beneficial relationship that fosters creativity and allows for mutually benefitial growth of the artist and our brand.
This year, CASETiFY has partnered with the Singulart Prize 2025, centered around the theme Deeply Human. What inspired you to join this initiative, and how does it align with CASETiFY’s values?
We believe the Singulart Prize 2025 is a natural fit for us because self-expression and creativity are fundamental to being human. We think that art can bring people together, regardless of the culture or the experience. With this initiative, we are supporting young and growing artists to get a place in the open and to present their work to a global audience. This partnership is well-aligned with CASETiFY’s values of fostering creativity and innovation in every way.
For those applying to the Singulart Prize 2025, what’s one key piece of advice you’d offer to help them create work that captures the jury’s attention and embodies the essence of Deeply Human?
Be true to yourself is my main advice. Don’t be afraid to express what you think and what you feel through your art. Authenticity resonates deeply with audiences and jurors alike. When you create work that expresses your personal journey and emotional landscape, you are not only making work that attracts attention, you are embodying what it is to be deeply human. Own your perspective and let it be yours on your creations.
How does CASETiFY contribute to the Singulart Prize 2025?
As part of this year’s collaboration, CASETiFY is offering an extraordinary opportunity to the winning artists. Here is a sneak peek at some of the things you can win:
- Creation of a Casetify Collection: The first-place winner will have the chance to design a unique CASETiFY collection selling internationally for 12 months, providing the artist global reach.
- Opportunities for Additional Winners: The 2nd, 3rd, and 4th place winners will also have their designs featured as unique products in CASETiFY’s collection.
- Live Painting Event at the Carrousel du Louvre: The first-place winner will participate in a live painting session, including on-site customization of CASETiFY cases.
As artists prepare their submissions under the Deeply Human theme, Beatrix’s advice to remain authentic and embrace personal expression serves as a guiding beacon for them, as well as all the upcoming applicants. Beatrix Wong’s dedication to promoting artistic expression and creatity through CASETiFY is inspiring and empowering. Her insights into the intersection of art and technology together with her enthusiasm for supporting emerging talent highlight the significance of this year’s Singulart Prize. We are honored to have her as a partner for Singulart Prize 2025 and look forward to reviewing the works all of the applicants. Applications are still open until the 14th of January, so do not hesitate to apply!
Official Singulart Prize 2025 Partner
