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Other details :
Artwork on fixed support. Ready to hang. Framing on request.
Dimensions :
9.8x9.8in
About this artwork
PREMIUM QUALITY TIME captures the ultimate moment of enjoyment with a glass of Heineken in hand. The work plays with the iconic idea of “premium quality” and translates it into a timeless moment of pleasure and relaxation. The text NOW IS THE MOMENT FOR PREMIUM QUALITY TIME emphasizes that quality and enjoyment come together, right here and now. An ode to cherishing small moments and celebrating life, one sip at a time.
« In my art, I transform discarded materials into bold, playful pieces that invite humor, chaos, and interaction. »
Frank Willems creates ever-evolving art that blends urban art, pop art, and neo-expressionism. Working intuitively, he plays with visual language and text, balancing humor and seriousness, chaos and structure. Reclaimed wood forms the foundation of his work, adding raw character to his colorful compositions filled with cartoonish figures, skeletons, and animals. Nostalgia, memories, and social themes are transformed into a visual language that is both familiar and alienating. His use of an inverted ‘e’ and crossed-out words sparks curiosity and invites deeper reflection. Humor, satire, and self-mockery are central as he challenges viewers to look beyond the cheerful surface. Increasingly, he integrates interactive elements, allowing the audience and environment to shape the artwork. His pieces have been exhibited internationally and auctioned by Christie’s, and are held in collections around the world.