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Watch my Back stems from a deeply personal experience and explores the psychological and social pressures young people face today. The work highlights the tension between an increasingly digital daily life and a physical world that feels ever more unstable and unpredictable.
In an era where social media promotes idealized images of success and perfection, young people experience constant pressure to measure up. These digital expectations clash with… the realities of global crises — conflict, polarization, and climate-related challenges. Their environment accelerates and becomes more stimulus driven, even as the world grows harsher and less secure.
Watch my Back visualizes the need for protection, vigilance, and mutual support within this landscape. It reflects on vulnerability and resilience, revealing the mental burden carried by a generation growing up amid continuous change and rising uncertainty.
« My work is just like real life, a journey into the unknown, sometimes it runs smooth, and sometimes is it a bit rough. »
Herold van den Berg is a dutch artist born in Breda (NL), and after living for many years in London (UK) and Amsterdam (NL), he settled in the 'artists village' Laren NH in 2003. Herold creates contemporary art with a message inspired by social developments and challenges. One of his international brands is ilContento® (HappyGerrit®). . ilContento®: where colorful imagination meets meaningful impact. ilContento® creates vibrant, thought-provoking artworks that go beyond visual beauty. Each piece is a message of optimism, compassion, and social awareness. Designed to spark reflection and share a smile. But ilContento® is more than an art brand. It's a conscious movement. From supporting mental health awareness to championing community-building efforts, every artwork becomes a force for good. This is art with soul. Art that invites you to feel, connect, and contribute. Art that believes happiness is not only something we create, but something we share.