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Medium :
Digital on Synthetic board , Synthetic board under plexiglas
Framing :
Framed
Dimensions :
40.2x28.3in
About this artwork
This poste shows a minimalist, high-contrast design that cleverly visualises the concept of a "rabbit hole" in digital media. The white rounded rectangle (resembling a video player or screen) contains a black triangular void in its center, creating a visual metaphor for the "hole" that viewers can fall into.
The stark black background and grainy, textured appearance gives it an almost vintage or distressed quality, which adds to the conceptual weight.… The triangle pointing downward suggests descent or falling deeper, which perfectly captures the experience of getting lost in YouTube's recommendation algorithm or endless content streams.
The design effectively communicates how what starts as a simple video click can lead you into an ever-deepening spiral of related content, where hours can pass without notice. The clean, almost warning-sign aesthetic suggests both the allure and the potential danger of these digital rabbit holes - they're simultaneously inviting and consuming.
Konrad Zając holds three master’s degrees: in computer science engineering (West Pomeranian University of Technology), graphic design (Academy of Art in Szczecin), and poster art (Academy of Fine Arts in Warsaw). Inspired by the visual impact of information systems, he shifted from engineering to graphic design, blending cinematography, typography, and poster art under mentors like prof. Lex Drewiński, prof. Michał Kacperczyk, and Dr. Marcin Władyka—key figures in the legendary Polish School of Posters. Rooted in Poland’s rich artistic tradition, his work merges painting, cinematography, and storytelling, often reflecting Polish culture. His posters, exhibited globally (Slovakia, Turkey, South Korea, USA, and more), continue Poland’s legacy as a leader in poster art. Zając’s practice spans drawing, painting, and animation, but he is best known for his innovative, internationally recognized posters.