William Michel, a painter, textile artist, and sculptor, uses denim as his primary medium after a long journey that began with the "Williams red" technique. He creates pop art pieces, personalizing real jeans for wear or display, playing with resin, bases, and frames. His pop art style illuminates the timeless material of denim, transforming it into a festive and unique object. Through his work, he aims to convey a wave of joyful and vibrant emotions, inviting everyone to experience the celebration and freedom of creation.