#264 Master
Cement on Wood
25x33in
$470
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Johan Söderström
Norway
Related collection
Artworks Inspired by Shakil Solanki
310 pieces
Artist highlights
- Major permanent collection
- Prizewinner
- Favorited by galleries
- Featured in gallery curations
- Works on commission
Discover the creation in interiors
Other artworks by Johan Söderström
Artwork details
- Medium : Cement on Wood
- Other details : Artwork on wood. Artwork framed.
- Dimensions : 33.1x25.2in
About this artwork
84x64 cm | Filler, oak panel
The letters on these double works stand for Grand Lux and De Lux. Anyone who owned a Volvo in the ’70s or ’80s knows this from their models. Volvos business strategy was first to introduce an expensive model for people with money - the GL. A year later, they released a more affordable one - the DL. The GL had a more potent engine and extra luxury items, but the exterior looked the same! Except for the tiny indicators… of the letters on the back.
So I decided to do two works using the same strategy. My GL has a more exclusive birch back panel and a slim new design without the supportive pine strips. But except for the letters, they look inseparable when mounted on the wall. The artistic value of the works might be the same, but the GL version is still more expensive. If something is more expensive, it also has to be worth more right?
The letters on these double works stand for Grand Lux and De Lux. Anyone who owned a Volvo in the ’70s or ’80s knows this from their models. Volvos business strategy was first to introduce an expensive model for people with money - the GL. A year later, they released a more affordable one - the DL. The GL had a more potent engine and extra luxury items, but the exterior looked the same! Except for the tiny indicators… of the letters on the back.
So I decided to do two works using the same strategy. My GL has a more exclusive birch back panel and a slim new design without the supportive pine strips. But except for the letters, they look inseparable when mounted on the wall. The artistic value of the works might be the same, but the GL version is still more expensive. If something is more expensive, it also has to be worth more right?
Johan Söderström
Norway
Credentials
- Major permanent collection
- Prizewinner
- Favorited by galleries
- Featured in gallery curations
- Works on commission
« I am interested in process-based painting, and the profound solitude of the human mind. While exploring one, I sometimes try to formulate something about the other, and how it affects our relationship with the outside world. »
Johan Söderström is a nationally-distinguished Norwegian painter. His works consist of layers of filler where various fields are laid beside each other, like pieces in a puzzle, and he uses his unique technique to emphasize cracks, textures and other aspects the material's own history. He primarily explores the theme of human alienation, and aims to ensure that his aesthetic can be perceived in ways simple enough to diminish the distance between viewer and work.
Johan Söderström
#406 Grand Lux
$3,360
