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Other details :
Artwork on supported wooden frame. Ready to hang. Framing on request.
Dimensions :
39.4x47.2in
About this artwork
This is not the Marlboro cowboy — this is the Milk Cowboy.
He sits calmly in front of a Milk Bar, surrounded by burning gas pumps and flowers — bright, ironic, and quietly defiant.
Retro America is burning, together with the heroism of old icons, advertising myths, and the masculine ideals of the past.
The cowboy no longer sells an image — he chooses milk instead.
It’s a gesture of honesty, of naïve simplicity, of returning to something human.
Through… vivid neon colors and flat, childlike contrasts, Cowboy Milk transforms the language of pop art into a post-ironic reflection on truth and renewal.
It’s a countercultural piece — a visual statement about the end of artificial heroism and the soft beginning of sincerity after the fire.
Serge Bereziac’s art reflects a raw, unfiltered life journey. Leaving his engineering studies in 1998, he plunged into the chaotic 2000s. Working at market stalls, in bars, and on construction sites, he intensely observed human nature, sketching on scrap cardboard during quiet moments.
Parallel to this, he explored photography from analog to digital, mastering composition. These creative impulses eventually led to exhibitions and a deep realization: for Serge, art is not a job. It is an inseparable state of being where life, observation, and creation intertwine.
Working at the intersection of Neo-Pop and Art Singulier, he favors the purity of line and intuitive color over heavy textures. He paints universal archetypes—social masks that scream without aggression. Weaving the raw spirit of naive art into his daily existence, he transforms decades of encounters into a vibrant, ironic visual universe.