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A key idea in the art market is the multiplying factor, or artist’s coefficient, used to set a work’s price. For paintings, the rule is simple: add canvas length and width, then multiply by the factor: F(L + W) = P. This makes smaller works costlier per square centimetre. The factor also helps galleries gauge an artist’s market value—a shorthand for success in the art world. The painting shown here reflects my current… coefficient, based on my larger works. For me, though, it marks the price I must accept to part with my art. Unlike most markets, art deals in originals, not interchangeable goods. Supply and demand act more directly, and the artist often becomes the commodity—or rather, the brand.
« I am interested in process-based painting, and the profound solitude of the human mind. While exploring one, I sometimes try to formulate something about the other, and how it affects our relationship with the outside world. »
Johan Söderström is a nationally-distinguished Norwegian painter. His works consist of layers of filler where various fields are laid beside each other, like pieces in a puzzle, and he uses his unique technique to emphasize cracks, textures and other aspects the material's own history. He primarily explores the theme of human alienation, and aims to ensure that his aesthetic can be perceived in ways simple enough to diminish the distance between viewer and work.